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Friday, April 13 • 2:00pm - 2:45pm

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In this panel session marketing experts will share proven strategies to help you get results in discovering, reaching and building your audience. Campaigns with a low cost and big return will be the focus of the panel, with particular attention paid to public relations, targeted advertising and social media best practices. The panel will not only cover how to approach marketing but will also present the tools that are used to execute and evaluate a campaign.

avatar for Steph Mirsky

Steph Mirsky

4Fini Inc.
As Marketing Manager Steph works to develop and execute all things marketing for both the Vans Warped Tour and all 4Fini clients. Steph works with clients to create and execute 360-degree marketing campaigns throughout the year. Having a hand in everything from brand development... Read More →
avatar for Ulf Oesterle

Ulf Oesterle

Syracuse University
Ulf Oesterle is an assistant professor in the Bandier Program for Music and the Entertainment Industries at Syracuse University. Outside of teaching he started an indie label and artist management company, was the programmer and host of a weekly specialty radio show and has promoted... Read More →
avatar for Jenny Reader

Jenny Reader

VP of Marketing and Project Management, Fearless Records
Jenny Reader is VP, Marketing & Product Management at Fearless Records. Born and raised in the UK, she worked in music television and magazines before running the UK office of Victory Records, and later the Publicity and Marketing departments at their Chicago Office. In 2009 she moved... Read More →

Friday April 13, 2018 2:00pm - 2:45pm EDT
Freedom Hall B Lancaster County Convention Center - 25 S Queen St, Lancaster, PA 17603