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Saturday, April 14 • 10:00am - 10:45am
AVATARS: Aligning with a Brand: Free Gear

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A brand is far more than a logo and tagline. At the heart of every brand is a soul, in marketing we call it, the essence. Understand why and how to align your business with the right brand and build meaningful rapport with Artist Relations. Strategic brand alignment builds trust and is vital to any business’s long-term success. Understand the essence so you can leverage the possibilities for mutual growth. Presented by Lanikai Ukuleles and Hercules Stands

avatar for Randy Nichols

Randy Nichols

Force Media Management
I have guided my artists to several Gold records and Grammy nominations. Overseen releases and sold out tours on six continents. My acts have seen a combined sales of over 3 million records and $10 million plus dollars in merchandise sales. Regularly invited to speak about artist... Read More →
avatar for Gizzy O’Toole

Gizzy O’Toole

Artist Relations and Marketing Manager, KHS America
Responsible for day-to-day international artist relationship management for KHS America's exceptional family of artists. Co-create and manage sponsored brand events, negotiate Artist/ Brand partnership agreements, produce and archive artist marketing content to best support several... Read More →
avatar for Kate Truscott

Kate Truscott

4Fini Inc.
Kate Truscott is one half of the dynamic duo that makes up the 4Fini Nashville office where sponsorship strategy is handled from introduction through activation. Kate works with clients to create and execute key programs that allow them to access all that the 4Fini properties have... Read More →

Saturday April 14, 2018 10:00am - 10:45am EDT
Freedom Hall A Lancaster County Convention Center - 25 S Queen St, Lancaster, PA 17603
  • about SJC Custom Drums was started as a hobby by the Ciprari brothers out of their Grandmother's basement in the year 2000. What they started has become a shared passion for musicians across the world. The grassroots, do it yourself approach and morale of what the brother's started many years ago is still alive and will continue to drive the companies' values and mission every day. SJC Custom Drums is more than the products they create - it's about passion, culturing and nurturing a community, and pride.