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Friday, April 13 • 11:00am - 11:45am
SATELLITE SESSION : Where’s the Money In YOUR Genre

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The contemporary music market offers a variety of revenue streams for artists looking to build tangible careers. But not all revenues are equally available to every artist — artists must pay specific attention to the role that genre plays in determining which avenues will likely produce the best results. This presentation looks at the diverse revenue sources most common among independent and DIY artists in a variety of genres, and explains how understanding each artist's “economic genre," in addition to their "musical genre," is useful when making important career and business decisions.

avatar for Loren Wells

Loren Wells

Pierson // Wells
Loren S. Wells is a music lawyer with a focus on representation of talent. Loren has represented clients with combined album sales over 18 million (and millions more in singles), including Grammy award-winning legacy acts, contemporary Gold and Platinum-certified artists and songwriters... Read More →

Friday April 13, 2018 11:00am - 11:45am EDT
Galactic Room Lancaster County Convention Center - 25 S Queen St, Lancaster, PA 17603